RuffleButts, Inc.

Your Child's Favorite Prints, Now in Swim Goggles They'll Love to Wear

RuffleButts' new loyalty program is designed to be easily understood by consumers and provide more benefits than ever before.

Beat the holiday rush and get ready for Christmas early with RuffleButts new family matching PJ and apparel collection.

Emler and RuffleButts are teaming up to raise awareness and educate families on the importance of swim safety.

Five Lucky Families to Win RB Rewards When They Sign Up for Swim Classes

RuffleButts continues to expand its wholesale business by partnering with over 1,800 retailers worldwide.

Calling All Little Artists! RuffleButts Kicks Off National Creativity Day with Fun Contest and Exciting Prizes

To celebrate 18 years of business, one lucky winner will win free RuffleButts for a year. 

Cue the fireworks. RuffleButts' latest collection features patriotic prints for the whole family.

Featuring matching styles for the full family, this new collection is perfect for all your spring festivities.

With the recent launch of their easy-to-spot Neon Swim collection with styles for the whole family, consumers agree that RuffleButts continues to listen to its audience.

With the launch of their new UPF 50+ activewear line, RuffleButts is setting the standard for sun protection in the children's swim & apparel markets.